The Texas-based luxury men’s tailoring shop Uncommon Man were looking to expand their branding with a broader range of graphic assets. Wanting to maintain the existing wordmark, a new icon was crafted to seamlessly fit together. The new icon elegantly expresses the brand’s initials while also reflecting the classical architecture of Italy where many of the brand’s products are made. The additional graphic assets included a striking monogram in multiple expressions and a series of old world illustrations.